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| Create Influence With Connection for High Profitability |
| By Terri Murphy |
Feeling blue because you lost a listing to a competitor? If you're wondering why this happened, it may be the perfect time for a tune-up. Start by asking yourself the following question, and be honest with the answer: How do I show up? With a few rare exceptions, like a family friend in the business, sellers make their decisions based on their needs, not your history of success. Have you made a conscious effort to update and redesign your first impression to meet their needs? First, you have to get their attention. Here are a few strategies to pump up your first impression and keep them coming back: Respond quickly. If you're in a market with fast inventory, every listing opportunity counts ...
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